SFW_Activewear is launching a social media campaign to find the new faces – and bodies – of its ‘any wear, every wear’ clothing line
Fans of the fitness fashion brand will already be familiar with SFW hoodies, T-shirts, vests, leggings since the label launched in 2010. Now, in line with the new look website and launch of ONE UP, the quarterly online magazine, the new campaign will focus on the ‘real people’ who wear SFW_Activewear both inside and outside of the gym; to fully epitomise the label’s.
Reminiscent of the famous United Colours of Bennetton in the 1990s, L’Oreal’s ‘Beauty Squad’, and British Vogue editor-endorsed ‘Gap’ campaign; # SFW_Activewear Team is appealing for everyday ‘models’ who can ‘look the part’whether doing lunges or out for lunch, on the mats or at the mall, doing sets or at the cinema
SFW_Activewear marketing manager Gemma says: “Despite only being established less than two years ago, SFW_Activewear is experiencing rapid growth internationally, currently shipping to the far outreaches of the world. Its male and female ranges of ‘athleisure’ apparel combine fashion and function, style and substance, to provide optimum performance in the gym, that can also be mixed in with streetwear for an outfit that looks as good as it feels.
“We always wanted the SFW_Activewear brand to be an inclusive family, open to all, and accessible to everyone. It’s great for fans of the label to see some of the country’s finest fitness models wearing our clothing, but it’s not the be-all and end-all of SFW_Activewear
As such, to celebrate the launch of the new website and SFW_Activewear magazine, the #SFWTopModel campaign will celebrate all the different men and women that make up the One SFW_Activewear family. Whether you are someone who wears One SFW_Activewear to work out every day, to meet friends at the park, or at a summer festival. SFW_Activewear is not just about appearance; it’s an attitude.”
Enter SFW Next Top Model by taking a photo of yourself (or get someone to take it for you) wearing at least one piece of sialkot fitness clothing in a way that you think best encapsulates why you love the brand. Post to tweeter https://twitter.com/SFW_Activewear or Instagram https://www.instagram.com/sialkotfitnesswear/ with the tags#SFWTopModel